our people

After more then twelve years in research, Carolyn has discovered the secret to knowledge – asking questions. Lots and lots of questions. As senior vice president, she leads all of MQO’s projects for clients at regional, national and international levels, while continually striving for innovation in data collection and analysis.

Carolyn has an outstanding academic background, starting with a commerce co-operative degree with honours and a marketing concentration from Memorial University of Newfoundland (MUN). She also studied international marketing at the MUN campus in Harlow, England, and at the University of Stirling, Scotland. Additionally, Carolyn has completed coursework in research methodologies and questionnaire design with Statistics Canada, customer satisfaction and retention research, qualitative research, research ethics and brand equity research with the Marketing Research and Intelligence Association, training in focus group moderation at the RIVA Institute in Washington, D.C., and advanced training at the Burke Institute. Carolyn was also recently awarded the certified marketing research professional designation – a distinguished standing that recognizes exceptional industry merit – by the Marketing Research and Intelligence Association (MRIA).

Carolyn plays an active role in the MRIA and has been appointed president of the Atlantic chapter of the association for 2010-2012. Carolyn will act as co-chair for the upcoming 2012 National Marketing Research Conference, to be hosted in St. John’s. She also sits on the board of directors for Big Brothers Big Sisters.

carolyn@mqoresearch.com

<< Back