about us

A Personal Touch

MarketQuest-Omnifacts is a national caliber, full-service marketing research firm that offers an integrated range of quantitative and qualitative research services. We have an unparalleled degree of insight, and thirty years of accumulated expertise in conducting research with Atlantic Canadians. Around here, we know for a fact that strong client partnering is the key to client satisfaction. That’s why we always work very closely with you. We are committed to ongoing and open communication to ensure that we understand the research objectives and you understand the details of our approach to meeting those objectives. Our team is obsessed with research and we are driven to exceed expectations.

A Fresh Approach

At MarketQuest-Omnifacts (MQO), we go beyond the data to help you make smart decisions. Our work is based on asking the right questions, gathering reliable data and drawing insightful conclusions. Recognizing that every client is unique, we pay attention to who you really are in order to gain an in-depth understanding of what you would like to achieve. We take pride in recommending an appropriate methodology based on how we feel your research objectives can be efficiently accomplished. Then, we use a variety of data collection tools – telephone surveys, online surveys, on-site/in person interviews, mail surveys, focus groups, and more – to dig up the data & insights you need to make sound, informed decisions.

An Established Reputation

As the research arm of Group m5, MarketQuest-Omnifacts has built a solid reputation of providing our clients with top-quality, accurate, insightful research. We follow a strict adherence to professional, ethical, and privacy guidelines, as developed by MRIA. We have built a large portfolio of professional experience in conducting projects for a diverse range of industries. This experience has been supported by a solid foundation of client satisfaction, data integrity, sound methodologies, close partnerships and a customized approach to every study. At MQO, we pride ourselves on our commitment to professional quality research and data collection. We employ quality controls which exceed industry standards, and we are an accredited Gold Seal Member of the Marketing Research and Intelligence Association (MRIA). We are also members of the Marketing Research Association (MRA), who, together with MRIA, encourage the highest ethical practice in the conceptualization and utilization of marketing and social research. MQO is also a proud member of the Canadian Evaluation Society (CES), an organization dedicated to the advancement of program evaluation theory and practice.

All in all, this means you can always turn to MarketQuest-Omnifacts with confidence in our research methods, analysis techniques and reporting procedures.

A Smart Team

Smart results come from smart people. All of MQO’s professional research staff have post-secondary educations in market and/or social research. We are backed by years of professional experience in quantitative and qualitative research, and all our senior staff members hold Certified Marketing Research Professional (CMRP) designations. Our team is eager to utilize their knowledge to help you find the answers you require. We also employ four professionally trained focus group moderators, including one francophone moderator, and employ well-experienced, trained field staff with bilingual capability.

The Latest Technology

MarketQuest-Omnifacts’ field operation is supported by the latest in data capture technology. Our CATI system uses Voxco’s Command Centre 3 platform in combination with the Pronto predictive dialer. Our 2 call centres, in St. John’s, NL and Richibucto, NB, have 85 CATI stations. Our data collection platform is fully web based and all data capture is hosted in-house on secure servers. We also offer hybrid or mixed mode data collection.