A Personal Touch

Formed in 1987, MarketQuest Research Group Inc. is a full-service marketing research firm offering an integrated range of quantitative and qualitative research services. At MarketQuest, we believe that a strong client partnering approach is the key to client satisfaction. We work closely with clients to ensure their research goals and needs are met.  We are committed to ongoing and open communication with our clients, ensuring that we understand the research objectives and that clients understand the details of our approach to meeting those objectives. Our team is obsessed with research and we are driven to exceed our clients’ expectations.

A Fresh Approach

At MarketQuest, we take a fresh approach to research. We go beyond the data to help our clients make smart decisions. Our research is based on asking the right questions, gathering reliable data and drawing smart, insightful conclusions. We are passionate about research and we take an innovative and dynamic approach to every project. Recognizing that every client is unique, we focus on the client to gain an in-depth understanding of what they would like to achieve from the research. We have experience using a variety of data collection tools… telephone surveys, on-site interviews, mail surveys, focus groups, online surveys, ethnographic studies… an endless list. We always recommend an appropriate methodology based on how we feel the research objectives can be efficiently accomplished. 

An Established Reputation

MarketQuest has built a solid reputation based on providing our clients with top quality, accurate, insightful research. Over the past 20 years, we have built a large portfolio of professional experience in conducting projects for a diverse range of industries. This experience has been supported by a solid foundation of client satisfaction, data integrity, close partnerships and a customized approach to every study.

At MarketQuest, we pride ourselves on our commitment to professional quality research and data collection.  We institute strict quality control procedures in all phases of data collection and analysis. Our procedures follow those set out by the Market Research and Intelligence Association (MRIA), and the Marketing Research Association (MRA).  These Associations encourage the highest ethical practice in the conceptualization and utilization of marketing and social research and all members must abide by these rules of conduct and good practice. MarketQuest is also a proud member of the Canadian Evaluation Society (CES), an organization dedicated to the advancement of program evaluation theory and practise.

A Smart Team

Smart results come from smart people. All of MarketQuest’s professional research staff have post-secondary education in market and/or social research. Backed by years of professional experience in quantitative and qualitative research, our team is eager to utilize their knowledge to help our clients find the answers they require. As well, we provide data collection in both French and English. We employ well-experienced, trained field staff with bilingual capability.

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